TOP 30: Sachin Shah

Sachin Shah
Major: Business Economics
Minor: Management
Year: 4
Age: 21
Hometown: Belleville, NJ
In One Word: Expanding

Sachin Shah is passionate about the music industry and getting good music to the consumers. Whether it’s through Hip Hop Congress, EDU, or ASUCI concerts, he is dedicated to making good music more accessible to students and incorporating what he learns from his experience in internships into the business side of the music industry.

As president of Hip Hop Congress, treasurer of Electronic Dance Union, the director of National Student Advertising Competition, and an intern for ASUCI Student Services, Sachin keeps himself busy planning various events on campus, as well as finishing up his sixth internship in Los Angeles. Also, instead of DJing different events, he now teaches people how to DJ.

Sachin wants to work within the music industry for sure, but there are many options available. He either wants to work for a promoter, like AEG Live or Live Nation, or for an agency. Whatever he ends up in, he wants to incorporate the skills he has learned, especially bringing new ideas to the industry and helping companies expand their horizons.

Sitara Nayudu describes Sachin as “dynamic, accomplished and hardworking… what is really admirable is the consistent dedication he gives to EACH organization he is involved with, instead of favoring one over the other. He makes sure that every position he has he gives his all, and to [her] that is astonishing…. He has taken our campus to a whole new level musically and continues to thrive and proudly represent us Anteaters.”

KS: Tell us about yourself.

SS: When I was seven days old, we moved from New Jersey to California. So basically I’ve only lived outside of California for seven days of my life, excluding vacations. I was born in New Jersey, but I’ve always grown up in California. I grew up in Santa Clarita the majority of my life.

I come from a very scientific family. My dad’s a doctor at Kaiser, and my mom was an x-ray technician. My brother finished med school, and my other brother is in med school, so it was destined that I was to go to med school. I came in to UCI as a double major, between biology and business economics, planning to go to med school. I started expanding into clubs, like Hip Hop Congress and EDU, Electronic Dance Union, and I started doing marketing stuff through other clubs. Then I  started to realize biology wasn’t what interested me. The music industry – the business side was what really interested me. Halfway through college, at the end of my second year, I dropped my biology major, much to my parents’ dismay. My parents are very traditional, and I was taking a very untraditional path to the music industry, because there is no clear path or route to get in. From there, I had to prove what I was doing was right, so I started getting involved and taking leadership positions.

KS: What have you accomplished here on campus, and what do you hope to accomplish?

SS: I’m president of Hip Hop Congress, I’ve been president for four years. Hip Hop Congress is a musical club that tries to educate and share the positive aspects of hip hop. It gets drowned in negative connotations. We do a lot of workshops and a lot of concerts. Our biggest concert is Urban Arts Festival, which will happen Week 10.

I’m the treasurer of EDU. It’s similar to Hip Hop Congress, we share the positive aspects of electronic dancing, we throw massive dances on campus, and we make them drug free and alcohol free.

I’m also the director of the National Student Advertising Competition, NSAC. It’s through a club called the American Advertising Federation. Each year, they give us a sponsor. So this year we had Nissan, so they told us that they wanted us to increase the multicultural share between the ages of 18 and 29, so it’s people like us, in the African American, Hispanic, and Chinese shares. I had to manage and devise a plan with 20 other interested students on how we could effectively create a marketing campaign, and we created a 30 page booklet to help do so. We had our presentation in Las Vegas a couple weeks ago, where 5 of us presented in front of Nissan executives that are pretty high up there. It was a great experience, creating a marketing campaign for them.

I’m also in ASUCI as a concerts intern for Student Services. I was involved in Spring Spirit Week last year, where I coordinated the whole main festival for that.

From there, I wanted to take it a step forward, so I started doing internships. I did an internship in Los Angeles, with this company called AEG Live, and it showed me that there is a good business side, and they can make money in terms of the music industry, and that really excited me. I saw a future for myself, while doing something that I really liked.  I’ve done six internships in the past 2 years, and I’m finishing up my 6th one now. I want to work in the music industry for sure, but  in terms of where I’ll end up, I’m still trying to figure that out now. I’m a lot more confident in what I want to do, and my parents agree  a lot more. With each internship that I did, I pulled different experiences, and my parents believed it more and more.

KS: Who or what has been the biggest influence on you?

SS: I never had a true mentor. I pull from different experiences. My parents really shaped me in how they want me to be successful, and I have friends that are pursuing similar paths, so I can get advice from them. I’ve never had one person that guided me the whole way. There’s nobody that’s really ever done what I’ve done, so I think the thing that has influenced me the most is the city of Los Angeles. When I started interning in LA, it was kind of a culture shock. Irvine is closed in, and very complacent, whereas when you work in the music industry in LA, it’s very competitive. It’s not necessarily about your GPA or the school you attend, but it’s about who you know, and what you can do for them. It really opened up my eyes to the business side of the world. In the classrooms, you learn how to do marketing, but until you actually apply it to a company, it’s really eye-opening and it’s a whole lot different from a classroom. So basically, Los Angeles and the culture they have there – it’s a lot more fast-paced, upbeat, and cutthroat. That’s definitely helped me expand my horizons, and not be so close minded.Usually I would think if I can memorize this book, and I get an A on this test then I’ll get an A in the class, then I’ll get the job. But it’s not really like that. It’s about your experiences.

KS: What are you most passionate about?

SS: I’m really passionate about the music industry, and getting quality music to the consumers. Here as a student, through Hip Hop Congress, EDU, or even ASUCI, I tried to combine what I’ve taken from my internship experiences, and apply it to the concerts that I throw here. For Hip Hop Congress, I’m doing my seventh concert, so it’s really about bringing good quality music to the students, and doing it in a well-fashioned manner. I’m passionate about making music more accessible, and using more marketing techniques and business techniques to really make their experience that much better.

KS: If you could have any superpower, what would you choose and why?

SS: I’d say the ability to teleport. I have to commute a long way to my internship. I take public transportation so it takes me three and a half hours, so I could definitely use teleportation. I have to wake up at 5:30 just to get to work, so I think that would save me a lot of time, a lot of sleep, and less worrying, and I wouldn’t have to worry about crazy LA traffic and drivers.

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    Asian Pacific-Islander Heritage Month (APIHM) is hosted by the Asian Pacific Student Association at UCI and features various programs, workshops, and events that celebrate the APIA culture and address pertinent issues in the APIA community.

    Please refer to the tabs above for more details regarding each event.

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